Understanding Research for Business Students: A Complete Student's Guide

This book provides step-by-step guidance for undergraduate business and management students conducting research projects, covering topics such as social media research, group working, and researching your own organization. It includes visual aids, real-world examples, and end-of-chapter questions to test understanding.

Format: Hardback
Length: 576 pages
Publication date: 01 December 2021
Publisher: SAGE Publications Ltd

Are you embarking on your first business research project and feeling a bit unsure about where to start? This comprehensive book has got you covered! It provides all the essential guidance and tips you need to successfully execute your research project, from selecting a research direction and addressing ethical considerations to collecting and presenting your findings. Whether you're interested in exploring social media research, collaborating in groups, or conducting research within your own organization, this book offers a thorough and practical overview of research for business and management students.

One of the key features of this book is its ability to help you visualise the interconnectedness of each stage of the research process. It ensures that you don't miss any crucial steps, thanks to the handy 'Research Project Wheel.' This visual tool provides a clear roadmap for your research journey, making it easier for you to stay on track and execute your project effectively.

In addition to its practical guidance, this book also empowers you to enhance your employability and develop valuable transferable skills, such as proposal writing and data analysis. It includes student research examples that showcase common challenges you might encounter during your research and provide practical solutions to address them. These examples will not only help you gain a deeper understanding of the research process but also equip you with the skills you need to succeed in your academic and professional endeavors.

Key features of this book include research snapshots, which offer short and practical how-to examples for conducting real research. Concept cartoons present different perspectives on research, allowing you to broaden your knowledge and explore various approaches to the field. End-of-chapter questions, online multiple-choice questions, and Kahoot! questions further test your understanding and reinforce the key concepts covered in each chapter.

Whether you're an undergraduate pursuing a business and management degree or simply interested in expanding your research skills, this book is an invaluable companion. It will guide you through the process of working with and understanding both primary and secondary data, providing you with the tools and knowledge you need to produce high-quality research projects. So, why wait? Start your business research journey with this comprehensive and user-friendly book today!

Weight: 1404g
Dimension: 194 x 253 x 35 (mm)
ISBN-13: 9781473953567