Answers for Ethical Marketers: A Guide to Good Practice in Business Communication

The book aims to navigate the complex journey to ethics in today's technology-driven media and communication landscape, providing advice from experts on applying ethics and sound judgment across organizations and media interviews. It is divided into eight important areas and includes over 80 questions and answers to guide marketing, PR, and business professionals in maintaining trust with the public and their brand reputations.

Format: Paperback / softback
Length: 166 pages
Publication date: 22 April 2021
Publisher: Taylor & Francis Ltd

The journey to ethics has become increasingly complex in the face of recent technological, media, and communication landscape changes. This book aims to provide comprehensive guidance on navigating ethical dilemmas, from applying ethics and sound judgment within organizations to incorporating ethical principles into media interviews. By understanding the intersection of personal and professional ethics, business leaders, managers, and students can effectively navigate this new landscape, showcasing their values through ethical conduct.

The book is organized into eight critical areas, based on where and why ethical breakdowns are likely to occur. Each section features expert advice from professionals who have firsthand experience in business communications, offering insights into the challenges and changes in the field. With over 80 questions and answers, readers will gain a deeper understanding of situations where ethics are challenged and their values tested.

This Q&A guidebook is designed for professionals who recognize the importance of ethics in decision-making within communications and who strive to maintain trust with the public and uphold their positive brand reputations. The authors, with their combined 30 years of experience and the insights of thought leaders featured in the book, provide practical instruction and real-world examples to help readers apply best practice guidelines and good judgment in their own situations.

Whether you are a business professional, a marketing or PR practitioner, or a student seeking to understand the intricacies of ethical communication, this book is a valuable resource. It offers a comprehensive and practical approach to navigating ethical challenges and promoting ethical behavior in all aspects of communication.

Weight: 270g
Dimension: 151 x 227 x 18 (mm)
ISBN-13: 9780367529505